Can CIOs learn to love Google+?

Google recently relaunched itself into the social media market with the announcement of its Google+ service, but technology executives are split as to whether they really need yet another social network to worry about.

Google's new social networking project is built around five core features: Circles, Hangouts, Instant Upload, Sparks and Huddle. These features allow users to connect with people they know, share content, follow updates on particular subjects of interest and even take part in group video chat.

Google is also making some attempts to woo enteprises to its latest social offering, promising the launch of corporate accounts soon and using car maker Ford as a guinea pig for the business use of Google+.

While Google+ is still early in its beta testing, it already has 25 million users. Even so, in the social media world it's tiny - Facebook has over 750 million users, Twitter around 175 million and LinkedIn is now well past the 100 million mark. Read more...