Google AdWords for video rolls out of beta and is now available for every business

Two weeks after YouTube opened its partner program to everyone to let people monetize their uploads, the Google-owned video platform has now announced that Google AdWords for video is now leaving beta, having launched initially last September.

For the uninitiated, AdWords for video follows the same model as its Google Search counterpart, in that you only pay when someone clicks to view your video, and when they watch the entire ad. So, for example, if they click ‘skip’ in the first thirty seconds, you don’t pay a bean. You can create and manage video campaigns from the very same platform as your search and display ads. Read more...