Microsoft’s new IE9 commercial is surprisingly compelling

Certain products are at their best when you notice them the least. Web browsers are a good example of this, as you want the Internet to flow well, and not to get tripped up on what tool you are using to access it. That in mind, it can be difficult to cast a utility tool in a pleasing or exciting light, given their inherent status as backbone technology.

Google had a series of innovative commercials for Chrome, showing off various tests of the browser against whimsical Rube Goldbergs. Chrome, as you can guess, won. Microsoft, looking to promote Internet Explorer 9 has just released a new commercial which is, I think, effective, and notable as it is focused and surprisingly un-silly. Read more...