Surveys show Apple most admired, most satisfying company

Apple, riding continued high demand for its Mac computers and iPad tablets, has topped rivals in two new surveys of customer satisfaction.

Apple’s customer satisfaction ranking rose a point from 86 to 87 (on a scale of 100) to top the American Customer Satisfaction Index, which focused on PC makers. This is the eighth straight year Apple has taken the crown, topping its own record score from last year.

"In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300 percent," said Claes Fornell, founder of the ACSI and author of The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference, in a statement.   "Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge." Read more...