Lowe’s seeks to attract future workers with social tools

At home improvement store Lowe's, executives don't just focus on their current employees. They're casting an eye toward the people they'll be hiring months or even years from now.

Andrew Carusone, Lowe's director of Integrated Workforce Experience, is trying to make sure they're ready.

To do that, he's pulling in enterprise-level social collaboration tools and fostering an atmosphere where employees at the nationwide retailer can work together, have open dialogs and share information.

"The people we're going to hire today and in the future are home right now doing their homework on Facebook," said Carusone, speaking Tuesday at the Enterprise 2.0 conference in Boston. "You call that cheating. They call that collaborating. We need to be ready so they can bring their life to work -- not their work, their life." Read more...