Another year and another shake-up is coming to Microsoft. A restructuring of the team responsible for how Redmond is perceived and sells itself will be announced in the next 30 days, Bloomberg reports.
"Hundreds" of staffers in Microsoft's Central Marketing Group (CMG) may find themselves on the business end of an axe wielded by marketing chief Chris Capossela.
Citing unnamed sources, Bloomberg notes:
Changes may include shifting some of the more technical marketing workers to engineering groups, cutting employees who don't have needed skills or whose work is duplicated by other workers, and revamping how marketing groups are organized and where they fit into the rest of the company.
Microsoft, as you'd expect, has refused to comment on the story.
Change is an annual process at Microsoft. Among notable movements in the last decade:
- Steve Ballmer named chief executive in January 2000.
- Eight years later, the platform and services kingdom belonging to Jim Allchin is broken in two in the wake of the Windows Vista debacle.
- In 2010, Microsoft shakes up its server and tools business to turn its Windows Azure cloud into a rain-maker while also protecting the Windows Server biz.
The explanation for this latest change is standard boilerplate: to help Microsoft respond to the competition. In this case that includes Apple, Google and Amazon. In the S&T 2010 rejigger it was VMware, Oracle, Linux, Apache, MySQL and Perl, PHP and Python (LAMP). Read more...
Tablets and smartphones have shaken up the computing world. Their impact may be most profound for Nokia and Research In Motion (RIM), two pioneers in wireless communications that are now scrambling to adjust to relative newcomers such as Apple and Google.
Both companies are struggling against the success of smartphone and tablet rivals that include Google's Android and Apple's iPhone and iPad. Both Nokia and RIM were clearly powerhouses in mobile phones a decade ago, "seemingly bulletproof," said Jeff Kagan, an independent technology analyst.
"Success or failure [in the wireless industry] is all about hitting the right marketing, public relations and advertising cord...," Kagan said. "Nokia and RIM are struggling with that very issue."
Ramon Llamas, an analyst at IDC, said that while RIM and Nokia are the "old persons on the block, they are facing an evolution in the market that means their means and methods really need to change drastically." Just as RIM faces the need to upgrade successfully to a QNX operating system (OS) for its smartphones, Nokia must adjust as it replaces Symbian with other OSes, he said. Read more...