Apple and Amazon have, in the wake of the grievous p0wnage inflicted on WiReD writer Mat Honan, changed their security procedures and no longer allow password changes to be made over the phone.
Much is being made of how sloppy it was for both companies to allow this to happen.
I can say this with confidence because in 2001, when I worked as a consultant, I was asked into a meeting at which a very large Australian financial institution sought advice on a problem.
The problem was that famous people had been ringing its call centres and telling sob stories about how they'd lost their passwords. The famous people pleaded that, as extremely busy and important individuals, they simply couldn't remember the details of every bank account they had opened. Read more...