Eau de unboxing: Australian artists create the scent of the opening of a new Apple product

While videos and photos of unboxing Apple products have become commonplace, what about immortalising the moment through the memory of a smell?

That thought came to three artists in Australia who have concocted a fragrance that will appeal to Apple fanboys the world over, the smell of the opening of a new Macbook Air, as Macworld Australia reports.

The Melbourne-based Greatest Hits collaboration — which includes artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn — put the unique smell, which is most definitely not about to rival J-Lo or Britney’s perfumes, together for their upcoming ‘De Facto Standard’ exhibition. Read more...