Nokia after the purge: It’s so unfair
Posted by vica
Last week Nokia did exactly what analysts have been begging it to do for years - it took an axe to the company's bureaucracy and purged the leadership. The latest 10,000 redundancies leave the company with its smallest workforce since 1998. Nokia's reward was a further 18 per cent fall in its share price. Thanks, markets.
The announcements included plant closures, redundancies, a big executive purge, and cash from the sale of Vertu. It also included the acquisition of assets - presumably IP - of imaging company Scalado. This should have been better received, you might think.
The reason is that Nokia began to step back away from one of the three burning platforms identified by Elop last February. It no longer looks like Nokia has the appetite for a fight in all segments of the mobile phone business, from low-margin high-volume Asian markets, to mid-range touchscreen phones, to high-end smartphones. Read more...
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