news4geeks.net
30Apr/120

Yahoo to double Olympics presence in London

Posted by vica

Yahoo plans to double its Olympics presence this summer, aiming to be the top website for the fourth straight Games.

Yahoo is sending 25 people from around the world to cover the Summer Games in London — about "twice as big" as it had in the Winter Games — including U.S. gold medal winners Shannon Miller and Dan O'Brien and many of its sports columnists and reporters. It also plans to cover the games in dozens of languages.

The move is an effort to outshine competitors. Despite not paying for exclusive rights to cover the games, Yahoo says it has been the No. 1 global destination for Olympics coverage for the past three games. Read more...