Introducing the Amazon Simple Email Service

Like most technical endeavors, sending email is a lot harder than it looks! The simple solutions that are entirely adequate when you have to send a couple of dozen daily emails simply don't work when you need to send out hundreds, thousands, or even millions of emails over the same time period.

To pick just one issue, let's talk about something that the email pros call deliverability. This is a measure of how well you are doing at actually getting email through to the intended recipients. It is affected by a number of factors and is absolutely crucial to the successful implementation of your email strategy. In order to maximize deliverability, you need to work with multiple Internet Service Providers (ISPs) to ensure that they trust your content, and you need to monitor and control the number of complaints and bounces that you generate. Read more...