The ugly dark side of Facebook memes

James Denham does not have a strong social media following. He’s basically anonymous; type his name into Google, and you’re not going to find anything about him. But in January, Denham ran across an image of what appeared to be two teenagers cruelly hanging a puppy by a string and posted it to his Facebook wall. Text on the image implores users to “share this picture” and contact authorities if they recognize the perpetrators.

The photo has since been shared over 70,000 times from this profile, making it among the most widely viewed content on the site. Yet what Denham didn’t realize at first is this image has been circulating on the Internet for years, and the culprits were identified long ago. Read more...