Facebook may be causing ‘very significant increase’ in organ donor registration

On Tuesday, Facebook announced that its users can now declare that they are registered organ donors by adding an "organ donor status" to their timelines, in the same way that they'd add a relationship status. The social network said it hopes this new feature will raise "broader awareness about organ donation" and encourage people to officially register as organ donors.

It's peer pressure at its best — and it might just be working. Read more...