RIM says ‘Be Bold’ cartoon is not a new BlackBerry ad campaign

Research In Motion said its Be Bold cartoon superheroes unveiled in a recent blog infographic were always "intended to be a bit of fun" and are not a new ad campaign.

The BlackBerry maker, in an update posted Tuesday, admitted that its original blog, posted last week, had received "a lot of attention over the last couple of days."

The original blog spurred many bloggers and BlackBerry users to criticize RIM's lack of marketing prowess, an issue the recently installed RIM CEO Thorsten Heins said he plans to address, partly by hiring a new chief marketing officer. Read more...