HP gives Vertica a fresh face

Hewlett-Packard's Vertica subsidiary has updated its real-time analytics software, giving it a graphical user interface and connectivity to big-data-styled analysis systems.

The Vertica Analytics Platform is a column oriented analytic database, one designed for rapidly ingesting and structuring large amounts of data for quick analysis. "Our use case is focused primarily on real-time analytics," said Scott Howser, Vertica's vice president of product marketing. Internet companies such as Zynga and GroupOn both use Vertica for quick analysis of user behaviors, he said; he expects that an increasing number of organizations will require this type of immediate analysis to better serve their customers.

HP purchased Vertica last year. It has since integrated Vertica with its Autonomy IDOL software, another 2011 HP acquisition, for a single solution, called the HP Next Generation Information Platform, that analyzes both structured and unstructured data. Read more...