Google establishes partner program for cloud services

Following the best marketing practices of traditional IT firms, Google has launched a partner program to help third-party vendors use and sell Google cloud services.

The Google Cloud Platform Partner Program will provide "our partners with the tools, training, and resources they need to successfully address your business' IT needs," wrote Eric Morse, who is Google's head of sales and business development for the Google Cloud Platform, in a blog entry announcing the program.

Google will offer resources around its cloud offerings, such as the Google Compute Engine, Google App Engine, Google BigQuery, and Google Cloud Storage. Google did not detail what specific tools, training and resources it would offer, nor what the qualifications are for becoming a partner. Read more...